Developing a successful marketing strategy

Stop guessing what works. Build a practical marketing strategy that attracts the right customers, increases sales, and gives your business a clear path to growth.

Build Your Marketing Strategy

Create a practical marketing strategy for your own business using guided worksheets, activities, and proven planning tools.

Follow A Guided Case Study

Learn each stage of the marketing strategy process by working through a single, end-to-end case study that demonstrates how every concept is applied in practice.

Grow Your Business

Identify your ideal customers, define your value proposition, set SMART marketing goals, and choose effective tactics to attract customers and increase sales.

Ready to Build a Marketing Strategy That Grows Your Business?

Create a practical marketing strategy for your business with step-by-step guidance, a real-world case study, and activities that help you identify opportunities, reach the right customers, and plan your next steps.

£99.00

Enroll now

About this course

Many business owners know they need to market their business—but knowing where to start, which activities will deliver results, and how to create a strategy that actually drives sales can feel overwhelming. Without a clear marketing strategy, it's easy to waste time, money, and effort on tactics that don't attract the right customers or support your business goals. This practical course will show you how to build a marketing strategy that works for your business. Through step-by-step guidance, interactive worksheets, and a single guided case study, you'll learn how to analyse your market, understand your customers, define what makes your business different, set achievable marketing goals, and choose the right tactics to grow your sales. Unlike courses that focus on marketing theory, this course takes a hands-on approach. You'll follow the complete journey of a real business as it develops its marketing strategy, while applying the same framework to your own business. Whether you're launching a new business or looking to grow an existing one, this course will give you the knowledge, tools, and confidence to make informed marketing decisions that support long-term business success. By the end of the course, you'll have created a practical marketing strategy that you can implement with confidence.

By the end of this course, you'll be able to:

Understand your market and identify opportunities for growth.

Define your ideal customer and create detailed buyer personas.

Develop a compelling value proposition that sets your business apart.

Set SMART marketing objectives aligned with your business goals.

Select marketing channels and tactics that reach the right audience.

Improve customer engagement and increase conversions.

Ready to Create a Marketing Strategy That Works for Your Business?

Follow a practical step-by-step approach to understand your market, reach the right customers, and create a clear plan to support your business growth.

£99.00

Build My Marketing Strategy

Curriculum

13 Chapters · 52 Lessons

1
1. (Included in full purchase)
  How to use this course
2. (Included in full purchase)
  Introduction
2
1. (Included in full purchase)
  Market analysis
2. (Included in full purchase)
  Marketing analysis exercise
3
1. (Included in full purchase)
  Competitive landscape
2. (Included in full purchase)
  Competitive landscape exercise
4
1. (Included in full purchase)
  Customer insights
5
1. (Included in full purchase)
  Client targeting
2. (Included in full purchase)
  Individual persona
3. (Included in full purchase)
  Individual persona exercise
4. (Included in full purchase)
  Business persona
5. (Included in full purchase)
  Business persona exercise
6
1. (Included in full purchase)
  Value proposition
2. (Included in full purchase)
  Value proposition - individual
3. (Included in full purchase)
  Value proposition exercise - individual
4. (Included in full purchase)
  Value proposition - business
5. (Included in full purchase)
  Value proposition exercise - business
7
1. (Included in full purchase)
  Differentiation
2. (Included in full purchase)
  Differentiation exercise
8
1. (Included in full purchase)
  Goals and objectives
2. (Included in full purchase)
  Goals and objectives exercise
3. (Included in full purchase)
  SMART goal 1
4. (Included in full purchase)
  SMART goal 2
5. (Included in full purchase)
  SMART goal 3
6. (Included in full purchase)
  Marketing plan exercise
9
1. (Included in full purchase)
  Marketing tactics
2. (Included in full purchase)
  Marketing tactics 1
3. (Included in full purchase)
  Marketing tactics 2
4. (Included in full purchase)
  Marketing tactics 3
5. (Included in full purchase)
  Marketing tactics 4
6. (Included in full purchase)
  Marketing tactics 5
7. (Included in full purchase)
  Marketing tactics 6
8. (Included in full purchase)
  Distribution channels and content exercise
10
1. (Included in full purchase)
  Conversion strategies
2. (Included in full purchase)
  Conversion 1
3. (Included in full purchase)
  Conversion 2
4. (Included in full purchase)
  Conversion 3
5. (Included in full purchase)
  Conversion strategies exercise
6. (Included in full purchase)
  Individual persona conclusion
11
1. (Included in full purchase)
  Marketing tactics - business
2. (Included in full purchase)
  Marketing tactics 1 - business
3. (Included in full purchase)
  Marketing tactics 2 - business
4. (Included in full purchase)
  Marketing tactics 3 - business
5. (Included in full purchase)
  Distribution channels and content exercise - business
12
1. (Included in full purchase)
  Conversion strategies - business
2. (Included in full purchase)
  Conversion 1 - business
3. (Included in full purchase)
  Conversion 2 - business
4. (Included in full purchase)
  Conversion 3 - business
5. (Included in full purchase)
  Conversion exercise - business
6. (Included in full purchase)
  Business persona conclusion
13
1. (Included in full purchase)
  Continuous improvement
2. (Included in full purchase)
  Thank you

Everything You Need to Build Your Marketing Strategy

Flexible, Self-Paced Learning That Fits Around Your Business

Learn at a time and pace that works for you with almost 2 hours of practical video content and audio narration. Pause, revisit, and continue whenever it suits your schedule. With 90 days of access, you can return to the modules and lessons whenever you need to refresh your knowledge or revisit key concepts.

Practical Resources to Build Your Marketing Strategy

Move from ideas to action with 12+ practical exercises, worksheets, and templates designed to help you analyse your market, understand your customers, define your value proposition, and create a clear marketing strategy for your business.

Learn Through a Real-World Business Case Study

Follow a single, end-to-end case study that shows how a business develops its marketing strategy in practice. See how market research, customer insights, positioning, goals, and marketing tactics work together to create a strategy designed to support business growth.

What people are saying

See how our practical, real-world approach helps learners build marketing strategies they can apply with confidence.

”

I learned more practical marketing strategy from this course than I did during my degree. The content was easy to follow, relevant, and something I could apply immediately to a real business."

Business graduate

”

I learned more practical marketing strategy from this course than I did during my degree. The content was easy to follow, relevant, and something I could apply immediately to a real business."

Business graduate

Ready to Turn Your Marketing Ideas Into Action?

Create a practical marketing strategy with clear actions to help you understand your customers, focus your efforts, and make smarter decisions for your business.

£99.00

Create My Marketing Strategy